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Beautiful new packaging for the Morrisons’ value range; M Savers. It’s a refreshing change to see some nice packaging representing a value range as opposed to the really cheap, boring packaging we are used to. The it has been designed by brand agency Coley Porter Bell, and aims to strengthens the brand and transform the own-label brand. I’m actually glad I have come across this packaging range as it is perfect to use in my dissertation.
(via outterspaces)
